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DESIGN / IDEA (with Sujin KIM, Soojin JUNG)

SUB LADDER GAME

Seeks out an alternative and representative system of the subway map for rapid and easy identification. The figure of ladder could be transferred into the subway map reading, so as to facilitate to transmit the information on departing station and destination, as an outcome of the combination of traveler’s purpose and transportation system. Furthermore, the subway map, itself, would be perceived as a base logo for Seoul subway and applicable in variable field. 

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